Global Brand Endorsements

Our Global Brand Endorsements division, based in our Los Angeles headquarters, connects brands with roster artists for partnerships that feel authored rather than bought. We work with a short list of partners at a time, and every engagement is approved by the artist personally. The result is fewer campaigns, built with more care.

What we offer

Campaign ambassadorships

Long-form relationships in which an artist becomes the face, voice or creative collaborator of a brand across a season or longer. Ambassadorships can include campaign shoots, film content, appearances, tour integrations and social content, scheduled around recording, filming and touring commitments.

Sync licensing

Licensing of recordings and compositions for advertising, film, series, trailers and digital content. Because rights in a single song are often split between several owners, our business affairs team maps the ownership of each track before quoting availability, so you know early whether a use is clearable.

Co-created collections

Product collaborations in which the artist contributes real creative input, from fashion capsules to limited editions inspired by a tour or an album era. We insist on genuine involvement: sketches, fittings and approvals, not just a signature on the label.

How a brand engagement runs

1. Brief. You send a written brief to our booking desk. We confirm receipt and assign a senior agent from the division.
2. Fit review. We review the brief internally against each artist’s values, existing commitments and category exclusivities, and come back with a shortlist or an honest decline.
3. Artist conversation. With your permission, we present the opportunity to the artist and their team. Nothing proceeds without their interest.
4. Creative alignment. A working session between your creative team, the artist and our division to shape the concept, deliverables and tone.
5. Terms and contract. We negotiate scope, territory, term, usage rights, exclusivity and approvals directly with you, with no intermediary layers.
6. Production. Our team coordinates scheduling, travel, styling, security and on-set needs around the artist’s calendar.
7. Approvals and launch. The artist reviews final assets before release, and we coordinate launch timing with their own release and touring plans.
8. Wrap and review. We track usage against the agreed terms and hold a debrief to decide whether to extend the relationship.

Brand safety and talent approval

Every artist on our roster holds approval over the use of their name, image, voice and likeness. Final assets, captions and press materials are reviewed before publication. We do not license digital replicas or synthetic voice recreations without separate, explicit written consent from the artist. Contracts include clear usage windows, territories and takedown terms, and we decline categories that conflict with an artist’s stated values or existing partnerships.

“A good partnership should still make sense to me five years from now. If it doesn’t, the answer is no.” — Aria Vane

What to include in your brief

• Brand, product or campaign and the objective behind it
• Type of engagement: ambassadorship, sync, collection or a combination
• Artists of interest, or the profile you are looking for
• Deliverables, media channels and intended territories
• Desired term, key dates and any launch deadlines
• Exclusivity requirements and competing categories
• Budget range, which helps us respond accurately
• Decision-makers and the agency partners involved

Send briefs to [email protected]. Booking inquiries receive a reply within 24 hours on business days. Pricing is discussed on request and depends on scope.